PST Moving the Needle: Using Social Media to Advance Your Business Jason Falls will discuss developing a strategic plan for social media, case studies of companies using social media for business purposes and tying the “conversation” with the “conversion”. Euan Semple , Director, Voice and euansemple.com Thursday, February 23 – 3:00 p.m. PST The New “Business as Usual” Euan Semple will talk about about driving business by leveraging social media to change culture, re-design workflow and grow profit